KINDs (Colorful) Fruit Bites Retirement

Client: KIND

Year: 2019

Location: Herald Square, NYC

What we did: Experiential Design, Fabrication, On-site Management

We helped KIND Snacks take the (not so) discrete route of pulling their underperforming Fruit Bites from stores by calling out the #1 reason why they’re competitors had an edge: Synthetic Food Dyes

2,000 gallons of colorful liquid on display that roughly signify the amount of synthetic food dye children in the U.S. consume each day. *SAGE Journal



Experiential Designer

Steve Caruso


Bednark Studios


Seth Olenick