Client: KIND
Year: 2019
Location: Herald Square, NYC
What we did: Experiential Design, Fabrication, On-site Management
We helped KIND Snacks take the (not so) discrete route of pulling their underperforming Fruit Bites from stores by calling out the #1 reason why they’re competitors had an edge: Synthetic Food Dyes
2,000 gallons of colorful liquid on display that roughly signify the amount of synthetic food dye children in the U.S. consume each day. *SAGE Journal
Steve Caruso
Bednark Studios
Seth Olenick