Client: KIND

Year: 2020

Location: West Village, NYC

What we did: Experiential Design, Lighting, On-site Management, High Beam Joy, Pandemic Protocol Compliance

For the last Saturday of PRIDE Month in NYC, we partnered with KIND Snacks to put on a massive rainbow light installation celebrating (what would have been) the 50th iteration of the New York City PRIDE Parade. The sky-high tower of rainbow lights next to the Iconic Stonewall Inn was seen from New Jersey as well as other boroughs and denotes 50 years of LGBTQIA+ history and progress. This installation marked the close of the KIND Give Back Project, which supported the Ali Forney Center efforts to provide shelter and healthcare for homeless LGBTQIA+ youth across the country via a custom KIND Bar and generated a $50,000 donation.

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kind pride rainbow 1
Kind Pride Sign
KIND Pride Instagram